TrusTrace Joins Forces With Fashion Revolution and Fashion for Good to Accelerate Sustainable Transformation in the Fashion Industry | News

The Collaborators Start a Complete Traceability Playbook Aimed at Building Dependable Provide Chains for a New Era

The open up-source playbook provides a just one-end tutorial for manner brand names seeking to accelerate sustainable transformation with electronic traceability.

TrusTrace estimates that 95% of source chain information is even now tracked manually, but are viewing increased curiosity in electronic answers following experiencing a 350% increase in models requesting assist in the 1st months of 2022 vs 2021.

In relationship with the playbook launch, TrusTrace submits a UNECE Sustainability Pledge aimed at accelerating sustainable transformation as a result of offer chain traceability at scale.

STOCKHOLM, June 7, 2022 /PRNewswire/ — TrusTrace, a industry-major system for provide chain transparency and product or service traceability inside of the fashion and retail industries, in collaboration with Vogue Revolution and Style for Superior, nowadays announces the start of The Traceability Playbook. The thorough, open up-resource guide delivers an in-depth assessment of the evolving industry dynamics and incoming laws moving traceability from a great-to-have to a should-have, and includes useful suggestions on how to leverage traceability to realize their goals. The initiative was pushed by a collective dedication to accelerating sustainable transformation in the style business, as a result of cross-market collaboration and expertise sharing.

Shameek Ghosh co-founder and CEO, TrusTrace opinions: “We are at an inflection point as an industry, the place sustainability is evolving from a ‘nice-to-have’ to a ‘must-have’ organization essential a position at which one’s greenline is turning out to be every single bit as essential as one’s bottom line. Nonetheless, with this evolution arrives the have to have for understanding – on how to most successfully deal with this sustainable transformation – which is why we’ve teamed up with Trend Revolution and Trend for Superior to establish this Traceability Playbook. With each other, with some of the most proficient, ideal-knowledgeable minds in the industry, we have established a source for the vogue industry that will appreciably aid sustainable transformation.”

The start out of 2022 has noticed TrusTrace experience a 350% YoY increase in manufacturer requests for traceability steering and assist, inspiring the traceability platform to be part of forces with advocacy corporation Style Revolution and the world innovation platform Fashion for Great, to create the Traceability Playbook.

The collaborators have worked alongside one another to mix understanding and abilities, acquiring this go-to guide that will assist makes have an understanding of the essentials of reaching supply chain traceability, from the important players functioning within just the vast provide chain network, to the electronic developments and legislation driving traceability ahead. The Playbook is created by sustainable manner journalist Megan Doyle, who worked with collaborators to incorporate information and establish this go-to handbook that will support brands fully grasp the basic principles of attaining offer chain traceability, from the vital gamers working inside the huge supply chain community, to the electronic traits and legislation driving traceability forward.

Furnishing both up-to-date insights and concrete illustrations of good practice, the playbook involves situation scientific studies from revolutionary firms these as Balenciaga, Gucci, adidas, and a lot more, as effectively as insights from considered leaders throughout the sector which includes Amina Razvi from the Sustainable Attire Coalition Paul Foulkes-Arellano from Circuthon and Baptiste Carriere-Pradal from Coverage Hub –  every providing in depth perception into their specialist subjects.

In the long run, the guide aims to assist models in knowing the company scenario for traceability while providing a action-by-step roadmap to reach it.  

Liv Simpliciano Coverage & Study Supervisor, Vogue Revolution comments: “The Rana Plaza tragedy impressed the creation of Fashion Revolution and the #WhoMadeMyClothes marketing campaign, understanding that a deficiency of transparency charges life and in purchase to reach accountability, greater visibility is required to push business transformation. As component of this do the job, we are happy to spotlight simple case studies of brands’ disclosure on how they are addressing some of the industry’s greatest troubles across overconsumption, overproduction, respectable perform, circularity and carbon emissions. Transparency is the commencing point, not the close in itself. The Traceability Playbook is a source democratising accessibility to information from leaders in the marketplace and importantly, exposes wherever higher traceability and transparency are needed to catalyse alter.”

Katrin Ley, Handling Director at Trend for Good adds “Enhanced traceability and information integrity are the bedrock of a circular supply chain enabling and incentivising sustainable enhancements. With the developing importance of an effects driven provide chain, Style for Fantastic is enthusiastic to add to an open up source playbook for the business that promotes a collaborative tactic of information sharing, implementation and driving the improve that is desired to completely transform the business for the much better.” 

Obtainable to obtain from the TrusTrace web site, the guideline handles key subject areas this sort of as the company circumstance for traceability and transparency, the will need for standardization and decentralization of info and the crucial traceability tendencies driving the market. The guide also includes a ‘material school’ chapter, offering steerage on the impression of various supplies.

A person chapter explores important trends inside digital provide chain traceability methods, together with the value of provider schooling and technology innovation to travel extra sustainable output practices. The information also addresses the business motorists of traceability, which includes legal guidelines and restrictions, speaking product or service specific influence facts and merchandise specific claims.

Finally, TrusTrace points out the different amounts of traceability, the advantages and limitations of every single sort, and how manufacturers can leverage them to monitor and increase their ESG performance and compliance. To study far more, fascinated brands can then just take the traceability take a look at to recognize how to ideal get begun or development their traceability journey.

The Traceability Playbook is also a key training software for the UNECE Sustainability Pledge that TrusTrace has submitted now, aimed at accelerating sustainable transformation via provide chain traceability at scale. The pledge commits to a few crucial steps

  • Educating the fashion marketplace on how to ideal leverage technologies in the variety of source chain traceability to deliver on SDG and ESG targets.
  • Scaling traceability in the marketplace by increasing the quantity of brands they assist in developing a data foundation. This will allow the market to make informed choices to boost ESG functionality.
  • Accelerating optimistic final results by means of collaboration and integration with other sustainability remedy vendors.

Maria Teresa Pisani, Economic Affairs Officer and Challenge Lead at UNECE highlights: “At the rear of the outfits we use, there are females and gentlemen that will need to be revered, and deserts, forests and oceans that require to be guarded. Traceability and transparency are vital to make sure that social, human rights and environmental pitfalls are properly identified and tackled along global and sophisticated worth chains. It is a setting up issue to give a facial area and a voice to susceptible actors in this sector, and a right move in direction of liable options and round business models that will generate completely wrong styles “out of style”. We are delighted to welcome TrusTrace in our UNECE Sustainability Pledge local community, as this is a further stage forward to accelerate transformation at scale, for the sustainable clothing industry of the potential”

The Traceability Playbook will be introduced on 7th June 2022 through a side party of Worldwide Style Summit: Copenhagen Version – the main global discussion board for sustainability in trend.

“Digital traceability is a vital enabler for the circle economic climate, and we believe that it has an vital purpose in attaining a just changeover and distributing benefit quite across all actors. We stimulate manner leaders to get the job done in pre-aggressive and cross-sectoral collaborations to reach this purpose. The Traceability Playbook is a handy public useful resource to aid us all in having motion in the direction of a internet positive market.” Holly Syrett, Director of Effects Programmes & Sustainability, World-wide Vogue Agenda.

Pay a visit to to download your copy of the Traceability Playbook from the 7th June 2022 

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