As companies look toward the foreseeable future, the recognition of sustainable brand names is developing. And even though it may well appear like properly marrying visually attractive, eco-helpful fabrics and ease and comfort is a tall buy, for Ken Michienzi, founder and CEO of The Merrimack Organization, achieving this profitable harmony was a nonnegotiable.
The Merrimack Corporation was born out of a love for sustainability and a motivation to be included in the community group, but producing positive they had been “producing quality, comfortable outfits was a leading precedence,” states Michienzi of the business he cofounded with Jerrame Goddard, who also serves as vice president of sales.
The Merrimack Company is a Lawrence-based brand name celebrating the start of its first collection, built locally in the Merrimack Valley and manufactured from natural and recycled products. With a objective of reaching setting-friendly individuals as well as people in research of effectively-made activewear, this new firm sites a robust emphasis on ecologically friendly manufacturing methods as nicely as supplying back again to the neighborhood and the world.
The pandemic had Michienzi, like a lot of persons, reevaluating what he was accomplishing with his daily life, both of those in conditions of do the job and with his totally free time. In performing so, Michienzi, who earlier labored in Silicon Valley, “realized that I needed to change, to give back to the community, and do something that I felt was definitely significant.” In looking at this, Michienzi made the decision that “community, character, and adventure were all very essential to me. And when I moved back to Lawrence, it brought every thing into concentrate,” he describes.
The Merrimack Enterprise received its start off in a converted mill constructing, using renewable electricity. The organization is a 1% for the World member, which signifies it donates a portion of sales to the Clear River Challenge, a Methuen nonprofit that will work to shield and maintain the Merrimack River.
Of obtaining began, Michienzi says he did a lot of study and requested a whole lot questions and says that becoming eager to acquire risks consider matters out was a single of the finest matters due to the fact it allowed him to discover a lot about manufacturing, shipping and delivery, and much more. “The system of finding our brand name off the floor and testing out diverse producers and shipping and delivery procedures showed me that we wanted to deliver factors in house. We use a regional, Merrimack Valley primarily based display screen printer and it’s points like this that give us regulate above the high-quality we are fully commited to manufacturing for our shoppers,” claims Michienzi, introducing that “we have higher specifications for the high-quality of almost everything we set out.”
Pieces from the brand’s very first collection are great for outdoor fans as properly as people trying to get activewear staples to help them devote additional time outdoor. The first selection contains prolonged-sleeved t-shirts, sweatshirts, hats, and beanies. “Everybody demands a hoodie, and we occur to make a wonderful 1 out of hemp and natural and organic cotton,” states Michienzi.
The enterprise encourages clients to “stay adventurous,” noting that doesn’t have to necessarily mean climbing a mountain or competing in an ironman level of competition. “Staying adventurous is about dwelling passionately,” says Michienzi, which can be diverse for anyone. Our garments signifies a attitude that is daring and passionate,” suggests Michienzi. The aim is that wherever you are in your journey, The Merrimack Firm has some thing to make your outdoor adventures the finest they can be.
As spring unfolds, shoppers can hope to see new objects rolled out, together with yoga pants and leggings. Wanting in advance, Michienzi suggests that local community and remaining aware of its affect on the earth will keep on being at the core of all the things the company does. “We are continually on the lookout at techniques to be associated with the community, no matter whether that is with like-minded group customers or nearby enterprises, these are main values that will keep on being central to who we are.”
For extra information and facts about The Merrimack Company’s first selection, visit merrimackco.com