As designer collaborations go, Specsavers is the final quiet achiever. The optical chain has been generating specifically crafted collections by international style homes like HUGO, DKNY, and MARC JACOBS obtainable to the masses for decades.
Australian designers like Alex Perry and Collette Dinnigan have been Specsavers mainstays, as well, beloved by manner-ahead Australians for decades.
And its newest designer assortment is positive to excite: an eyewear assortment by legendary British model Liberty is now accessible solely at Specsavers.
A elegant and storied record
Even if you never know the identify, you are going to almost definitely recognise Liberty’s vivid layouts. In actuality, provided its highly coveted and prolific collaborations, there is a good possibility you have 1 of them in your closet, on your feet, or – soon – on your deal with.
A landmark on London’s Regent Street due to the fact 1875, Liberty’s six flooring have teemed with very carefully curated ornaments, homewares, outfits, and fabrics for practically 150 several years. The visionary keep was described by trend aficionado Oscar Wilde as “the picked out vacation resort of the creative shopper” the effects on the zeitgeist is these kinds of that the Art Nouveau period in Italy is identified colloquially as “Liberty style”.
And the model however attracts lovers of layout, trend, and type from all over the globe these days.
Cutting-edge design, then, is in Liberty’s DNA: every single just one of its 45,000-robust print archive is lovingly hand painted and crafted by its in-property style studio, developing a sort of exclusive visual language that is revisited and remastered as traits arrive and go. In excess of the several years, the prints have adorned anything from wonderful silk scarves to eclectic toss cushions.
In reality, so in depth is its catalogue that Liberty has turn into anything of a collaboration powerhouse by itself, lending patterns to labels like Supreme, Gucci, and Monolo Blahnik, along with avenue and activewear makes Puma and Vans about the years.
Hermés famously selected to companion with Liberty on a assortment of silk scarves in 2009, marking the French fashion house’s very first at any time collaboration.
And now, it is this historical past of remastered patterns that have impressed the Liberty eyewear selection at Specsavers.
An legendary partnership
“We are thrilled to be partnering with Specsavers on this exceptional collection that properly captures the heritage of Liberty’s, remastered for the now,” suggests Madeleine Macey, Liberty’s Main Advertising and marketing Officer. “The structure concentrate has mixed the prosperous cultural heritage and huge textile history of Liberty fabrics, building a modern-day and suitable interpretation of the Liberty type.”
Macey adds that the magnificence of partnering with Specsavers on the launch of the Liberty eyewear assortment is that men and women all more than the planet will take property a tiny slice of Liberty for by themselves, together with here in Australia.
“With Specsavers’ decades of expertise in bringing inexpensive type to eyewear and Liberty’s legendary textile and cultural heritage, it is a great partnership.”
The Liberty eyewear array attributes 13 optical and a few sun shades models, together with four children’s variations, all of which boast remastered print designs and layout information from the brand’s legendary print archive. (Far more electric power to the group who narrowed 45,000 decisions down to just 13 patterns for the eyewear assortment.)
Just about every pair of eyeglasses capabilities the brand’s signature gold floral Iphis at the temple tip and comes with an instantaneously recognisable Liberty-intended have scenario.
Macey counts models LL 10 and LL 07 as her own favourites, but the range’s range of large-quality, fashionable frames suggests trend-lovers can quickly integrate Liberty’s timeless design into their each day appear.