ABOUT SKY Large FARM
Sky Significant Farm was conceived as an environmentally holistic community wellness technique to foods insecurity and created to address these gaps to dynamically and inclusively build and refine interconnected programming that capabilities at three principal levels: 1) Foodstuff output and donation. Sky High grows the highest top quality fruit, veggies and meat completely for donation to foods insecure New Yorkers 2) Regenerative agriculture. We serve as a regional/regional design for sustainable and regenerative agricultural techniques and 3) Impressive fellowships, collaborations and communities of practice. We make meaningful experiential prospects and partnerships predicated on the co-generation of farming understanding and programming that features assorted and interdisciplinary stakeholders.
ABOUT SKY Higher FARM WORKWEAR
Sky Large Farm Workwear (SHFWW) is a beneficent brand and a new model for regenerative, sly fundraising. It’s an accessible, and unconventional entry stage to Sky Superior Farm, the brand’s sole beneficiary, a nonprofit firm that grows foods exclusively for donation. SHFWW is the farm’s mirror: it exists solely to donate its earnings to the 501(C)(3) in furtherance of its mission. Every shopper results in being a donor, and their bucks do double responsibility: the farm receives the money to do its do the job, and the potential buyers get the gear to do theirs.
We are searching for a gifted, inspired and inventive crew participant who is remarkably proficient in and passionate about social media and advertising. This person will relish the opportunity to operate in a dynamic little workforce atmosphere and play an integral position in developing the manufacturer and its neighborhood.
● To share, engage, amplify and educate the SHFWW audience on and about its mission, neighborhood, brand and items.
● To produce and develop @skyhighfarmworkwear and other social media platforms by maximizing the features of every single platform, employing a mix of best procedures, analytics and experimental executions to animate the brand’s media presence
● To cultivate SHFWW’s platforms as storytelling automobile for the brand and actively engage its group to take part in its get the job done
● To ensure that SHFWW’s instagram voice enhances the 501c3 account, although ensuring a distinctive and individual visible and penned identity
● Execute the brand’s tactic as established by its marketing and advertising and artistic groups, through the implementation of organizational instruments, exclusive and local community created content material.
● Actualize the imaginative social media method established by and in partnership with the manufacturer team, as it aligns with all other communications and launch things to do
● Establish a regular monthly publishing timetable and breakdown for @skyhighfarmworkwear
● Do the job collaboratively with the manufacturer supervisor, e-commerce manager and content strategist to encourage and promote all relevant products, aligned to brand calendar, annually pulse details, activations, push designs and launches
● Benefit from and travel website traffic to the account’s procuring functions
● Conceptualize and generate information for the pre-launch and start for @skyhighfarmworkwear. Go to shoots when required to seize material/more belongings
● Examine-in, deal with, have interaction and reply to comments, direct messages, likes, follows, tags and reposts each day.
● Liaise with crew on all responses to be escalated/responded to as demanded make sure E-Commerce staff responds to shopper expert services queries in a well timed trend
● Submit when relevant in each of the account’s verticals: main feed (image and movie), tales, reels, life.
● Include and employ all correct and related duplicate, tags, mentions and hashtags in all submitting in accordance with the selected utilization system.
● Do the job collaboratively with model supervisor and information strategist to actualize the voice by way of copywriting, commenting and direct messaging for @skyhighfarmworkwear.
● Function collaboratively with manufacturer manager and content material strategist to establish and figure out the very best content material to make use of to properly accomplish the ambitions of SHFWW engage each the Farm and the Brand’s local community in service of these aims
● Benefit from crafted-in analytics features to consider written content general performance and strategically assess the most helpful utilization of the platform’s features to very best assistance the requires and objectives of SHFWW report on results and supply best techniques and recommendations for how to increase the account.
● Weekly, month-to-month, and quarterly analytic stories on social media and marketing metrics. Ability to produce thorough and in depth analyses which include: pattern assessment, campaign reporting, leading doing posts, shopper support troubles, and ROI on paid advertising/social
● Be geared up to partner with marketing agency to improve revenue via use of strategic media shell out (promotion etc…),getting into account all round paid out ideas To figure out in tandem with the better resourceful group the most correct and powerful pre-launch and launch social media method
● Perform community and market analysis
● Possesses a sturdy desire to be master about and be steeped in food justice and advocacy operate
● Minimal 2-3 a long time dealing with and developing social media platforms
● Fluent in Instagram and Facebook platforms and experience with Twitter, Youtube, Tiktok, snapchat, tumblr a moreover
● Encounter applying CXM, scheduling, and analytics platforms this sort of as Sprinklr, Zendesk, Google Analytics, planable, and/or triple whale
● Experience with streetwear / apparel manufacturer and preserving a fall calendar and e-commerce a as well as
● Potent communicator and skill to get the job done to deadlines, with large degree of overall flexibility
● Proficiency in excel, deck/presentation earning
● Familiarity with Search engine optimisation/SEM
● Determined to teach on their own on new resources / developments in the planet of social media
To Use: Be sure to ship your resume to Hi [email protected], subject matter line Social Media And Marketing Assistant.
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