May 26, 2022

oumiss

Forget Mediocre Fashion

SA Fashion Week Maps the Sustainable Way Forward as it Celebrates 25 Years as SA’s Top Designer Platform with Spring/Summer 22

Ecological sustainability, women’s empowerment, inter manufacturer collaboration and proudly regional generation
expenditure are some of the dynamic developments that mark SA Fashion Week’s 25th Spring/Summer
Collections established to kick off on 28 April 2022.

20 legendary names together with Ephraim Molingoana for Ephymol, Amanda Laird Cherry and Palesa
Mokubung of Mantsho as properly as cult Kasi model, Loxion Kulca, now created by Olé Ledimo, will
start their 2022 collections to the media, consumers, chosen VIP’s and a restricted edition of general public tickets
by way of Quicket, along with thrilling new stars which includes 2021 New Expertise winner Artho Eksteen as perfectly
as Fikile Zamagcino Sokhulu and Sipho Mbuto who both participated in the Style Bridges
collaboration with Milan Style Week past year

Hosted by SA’s favourite social persona, Maps Maponyane, the 24th New Talent Look for will once again
open the party with a line-up of six of the most promising younger designers to look at. This year’s
contenders are:

• Thando Ntuli – MUNKUS

• Nichole Smith – Ipikoko

• Mikhile du Plessis – MeKay Types

• Calvin Lunga Cebekhulu – Czene.24

• Sanelisiwe Gcabashe – Gjenelo Couture

• Mimangaliso Ndiko – Sixx6

Other highlights of the initially day is the CRUZ COLLECTIVE featuring Sokhulu and Mbuto as perfectly as
an additional new generation notable, Michael Ludwig Studio.

Day two opens with The OPPO COLLECTIONS which delivers Artho Eksteen, Ezokhetho, the genderneutral signature, The BAM Collective, and the a great deal revered, Amanda Laird Cherry, alongside one another in a
celebration of technology and perfection that will speak to OPPO’s Reno 5 cellular cellular phone as the
quintessential device with which to capture the ethos of modern living as “the new spectator sport”
which occurs where by every person, all over the place engages, interacts, captivates and opinions.
“We are excited to go into our 2nd year of partnership with SA Trend Week. This is an essential
partnership for OPPO, as it offers us the space to link with our customers and it reveals our
determination to empowering neighborhood talent by our technological know-how to curate a line of sustainably resourced
manner that signifies equally the heartbeat and heritage of our country. We are wanting forward to our
second assortment and what our designers will come up with this calendar year. For us, it is all about the inventive
collaboration that interprets South African lifestyle into layout, which is the essence of what the OPPO
model signifies the two locally and globally.” says Avashnee Moodley, Head of Marketing and advertising at Oppo
South Africa.

This is adopted by the significant-profile trio of Cape Town-primarily based Helon Melon who wowed audiences in
2021 with her all-white, sustainable selection, fashion forward Judith Atelier, an ardent supporter of
South African mohair and perennial vogue week darling, Palesa Mokubung of Mantsho.
Every follower of ethical vogue will be delighted by the four designers opening working day 3.
Joanna Hedley of BeachCult and Belhauzen, are both equally Cape City-based designer brands committed
to clean up fashion.

BeachCult offers swimwear and apparel with exceptional fits and a single-off prints manufactured from sustainable and
recycled techno swim cloth and is created and generated wholly in South Africa. Similarly,
Johannesburg-based Kayla Stamboul of Kayla Stam proudly supports females empowerment with a
entirely female-owned offer chain whilst Pretoria-based mostly Isabel de Villiers is a human body-positive activist who
will unveil her present, sizing-inclusive, collection.

The SAFW Collections Males on Saturday 30 April throws a highlight on the exhilaration that is
contemporary menswear structure in South Africa with the power trio consisting of Ntando Ngwenya who
merges conservative and postmodern strategies to develop a distinctively new clothing presentation,
Thato Mafubedu’s Afrikanswiss denimwear and the much-loved Loxion Kulca manufacturer at this time below
the baton of Olé Ledimo.

An exciting new collaboration concerning designers Fabrice Moyo of Franc Elis, menswear models Floyd
Avenue and Ephymol, with KwaZulu-Natal-based and proudly South African shoe producers
Eddels, Evox and Hopewell Footwear respectively, marks an fascinating grand finale for the
Spring/Summer months 22 Assortment, says SAFW director, Lucilla Booyzen.“This mutually supportive
opportunity for synergistic brands to benefit from each and every other’s creativeness, popularity, achieve, and of
program, price range, is undoubtedly an case in point of the variety of enterprise that would enable us to map imaginative
ways to bolster the inventive style and design sector heading ahead,” she believes.

The South African Footwear and Leather Export Council (SAFLEC) is proud to be making industry
record with its inaugural affiliation with SA Trend Week this calendar year, states Nerisha Jairaj, govt
director of SAFLEC. “We are thrilled to be traveling our “Made in South Africa” banner with the debut of
3 of our most enjoyable footwear makes for adult men on this significant profile and prestigious system so that a
broader audience may well learn the extraordinary capacity of vogue South Africa.”

According to Booyzen, SA Style 7 days recognises the pivotal purpose played by its corporate associates,
collaborators, and supporters in sustaining the artistic vogue structure marketplace.“The SA Style 7 days
has engaged with like-minded stakeholders for the previous 25 several years, equally to create and retain its
place in the business, but also to leverage and share the highlight that our system presents to enhance
awareness and authentic base line benefits for our partners.

The investments made around the decades for illustration, by The Mall of Africa, OPPO, CARLTON HAIR,
M.A.C. as effectively as luxurious manufacturer Cruz Vodka, have contributed straight to setting up the imaginative style
design and style industry we have currently. It is this investment that has enabled us to unearth, nurture, assistance,
market and sell the designer collections, and which permits a outstanding youthful designer to develop into a jobcreating contributor to the country’s GDP,” she claims.

Shopping mall of Africa is happy to host the South African Vogue 7 days (SAFW)’22 Spring Summertime Collections,
for the 3rd consecutive 12 months, and remains devoted to supporting area South African manner designers
by providing the system for exposure to the buyer market place, suggests Michael Clampett, Asset &
Property Administration Government for Attacq Confined.

In accordance to Vanessa Campbell, consumer advertising and marketing supervisor of M.A.C. the splendor brand’s cult standing
between South African buyers speaks volumes of the efficacy of its partnership with SAFW. “It has
permitted us to position M.A.C at the forefront of craze placing but also as regional, suitable, and customized to
the exclusive demands of the African purchaser now.

Maishe Mambolo, brand name supervisor of Cruz Vodka, thinks that trend demonstrates the society of a state.
“It’s about additional than clothing. Trend gets the frame of mind you use. People today in style have an
appreciation of art, style and design, and lifestyle with an affinity for elegance and Cruz Vodka displays these values.
The brand’s return to SAFW for Spring/Summertime 2022, marks the renewal of a useful and bold
partnership that celebrates a shared enjoy of manner and the avant-garde and will allow Cruz Vodka to
convey its connection with the entire world of generation, it wishes to re-publish the policies, to inspire, to
experiment and to invent,” he suggests.

The SAFW’22 Spring Summer Collections will be showcased from 28 – 30 April, Parkade G5, Entrance
24.

Info on each designer can be uncovered on www.safashionweek.co.za. together with biographies and
get hold of details.