May 26, 2022

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Forget Mediocre Fashion

Mark Wright and Michelle Keegan’s much-anticipated clothing brand launches today

It was recently reported that power couple Mark Wright and Michelle Keegan would be launching their very first clothing collection together.

The brand which is named AYTEE7 was first teased by the pair back in March as they stepped out in LA wearing coordinating activewear which displayed the brand’s logo on the front.

The range is a joint partnership from the couples love of fitness wear and is described as: being “uncompromised in design”.

The website states: “Our men’s and women’s ranges are all-fitness, crafted by our founders and exist for authentic expression.”

After two years in the making and teasing fans with the collection on their personal Instagram accounts and appearances, it finally launches on 22 April.



Michelle and Mark have been working on the new brand for over two years
Michelle and Mark have been working on the new clothing brand for over two years

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In the collection customers will find specially designed sets for both men and women and separates which are available in three different core colour ways, khaki, storm blue and deep black.

To give fans another sneak peak at what to expect they posted two stunning pictures of Mark and Michelle on their Instagram page with the caption: “today at 5pm.”

In the shots we see the happy couple pose up a storm in two of the sets in the black. The actress is seen sporting a crossover strap back crop top with matching leggings, whilst Mark sports a plain black t-shirt and shorts, both embossed with the brands logo.



Michelle modelled one of the co-ords on Instagram
Michelle modelled one of the Khaki co-ords on Instagram

Fans didn’t hold back in sharing their thoughts on the much-anticipated collection as one said: “Can’t wait!! Love the new gym wear.”

Another user followed with: “Loveeee the back of the sports bra”

“Love the look of these sets! Keep telling myself I don’t need anymore gym gear but then I see these,” said another.



Mark has teased fans with previews on his Instagram
Mark has teased fans with previews on his Instagram leading up to the launch



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A fourth eager fan commented: “Yes, finally been waiting for this!”

It has been said that the brand holds a special meaning to the pair as the name is pronounced like the number 87 as both were born in 1987 – how sweet.

With Michelle’s eye for detail with thanks to her very many successful collections with online retailer Very, we know we’re guaranteed quality and style.



All of the items come available in three colourways
All of the items come available in three different colourways

Not only do the coordinating sets look super comfortable but they also appear to give you the support you need whilst working out but of course could be worn every day- we’re sure we are not the only ones still wearing our activewear as loungewear, right?

Both couples are no strangers to the world of fitness and Mark also launched his own fitness app, Train Wright, back in January.

We’re sure this is going to be a big hit for the couple so don’t waste any time snapping up your favourite pieces.

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