May 17, 2022

oumiss

Forget Mediocre Fashion

lululemon wants to buy back used gym clothes

The trade-in software initially started out with a trial operate in two states and will now be expanding nationwide.

WASHINGTON — Have previous exercise session apparel from lululemon? The business would like them. 

The upscale Canadian exercise apparel brand name (formally recognised as lululemon athletica inc.) is launching what they explain as a trade-in and resale plan later on this thirty day period. 

In a push launch, lululemon reported its “Like New” plan will kick off on April 22 — Earth Day — for any one in the U.S. 

The program is relatively very simple. Any individual will be ready to stroll into a person of the 394 lululemon outlets in the U.S. and trade-in their utilised lululemon clothes products, together with trousers, tops, jackets and shorts, for a digital reward card. It’s also attainable to trade-in dresses applying their site.

“Like New” initially commenced as a pilot system in Texas and California, but according to corporation officers, these tests garnered more than enough desire to start out a nationwide rollout this yr. 

All garments returned to a retail outlet will be cleaned and evaluated for resale by Trove, a resale firm specializing in sustainable apparel. Trove also functions with manufacturers these as Levi’s and Patagonia for similar environmentally-welcoming packages. 

Lululemon reported they strategy to offer you $5 or $10 for most things, with some jackets and coats returnable for up to $25, dependent on the affliction. 

How significantly every merchandise will be re-sold for differs. For case in point, the “Like New” site on Wednesday showed a women’s extended sleeve shirt shown for $45, about $23 cheaper than the “new” price tag.  

The “Like New” plan is element of the retailer’s 2030 squander reduction approach, which aims to make sustainable items that can last for multiple homeowners. Looking at their garments are regarded for both equally their high charge and very long-term quality, the “round product” officials describe will ideally lower the environmental footprint inherent in the generation of new apparel. 

“Bringing lululemon Like New to all U.S. visitors is a important move towards a round eco-technique and obtaining our Effect Agenda objectives to decrease our environmental footprint,” stated Celeste Burgoyne, the president of lululemon’s Americas and World-wide Visitor Innovation divisions, in a assertion.

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