Legacy Classic rebrands as mid-priced fashion case goods supplier
Significant Place – Legacy Typical Furniture will modify its name to Legacy Traditional|Fashionable in time for the spring Large Stage Industry. The rebrand comes with a redesigned showroom and web-site, which target on the company’s solution improvement, merchandising and advertising all-around present day and basic aesthetics.
“We intend to be a total resource for modern-day and common home furniture in a assortment of aspirational existence,” mentioned Neill Robinson, president and CEO. “Having two distinct avenues of merchandising and focusing our products improvement about fashionable and typical style assortments assures we’ll have a thoroughly produced line in the two the present day and vintage classes, offering merchants a far more finish supplying.”
With new taglines of “Modern has a new home” and “Classic has a new look,” Legacy desires to place itself as a mid-priced manner situation products brand.
“We feel there is white area in the center price factors for a fashion scenario goods brand,” stated Robinson. “Since we moved our production to Vietnam, we’ve been ready to present outstanding values, finishes and high quality in the middle rate factors. We have lots of sources to provide as aspect of the Samson Promoting portfolio. Now, this new solution provides intentionality to our merchandising that lets us to faucet into on-pattern shopper tastes and lifestyles, styling up our line but not raising costs.”
Legacy also is modifying the title of its Legacy Young ones line to Legacy Little ones|Teenagers to reflect a fashion aesthetic that “is additional developed up.”
“Our concentration is to make our youth furnishings much more evergreen, each with a for a longer time lifetime cycle for shops and with the form of fashion and operate a child will not expand out of and that is appropriate to go into a guest room afterwards,” mentioned Robinson.
Legacy has two introductions planned for Higher Place, each of which spotlight in which the company is headed design-intelligent. The Biscayne selection handles the fashionable facet, even though Camellia handles traditional.
Robinson describes Biscayne as an natural modern seem encouraged by inside style traits in resort places, which “have gone from British West Indies or Bohemian appears to be like to a cleaner modern day aesthetic with organic and blended elements.” The assortment is crafted of quartered oak veneers, featuring a blonde veneer with fake linen-wrapped drawer and door fronts and silver steel accents and tapered legs.
Camellia combines traditional architectural forms with an up-to-date two-tone complete of Classic White on the cases with Cobble Brown tops with “lots of texture and surface dimension.”
Primarily based in Significant Place, Legacy Classic|Modern-day materials bed room, eating, accent and youth household furniture to suppliers across the U.S., Canada and a developing variety of intercontinental locations. It is element of the Samson Advertising and marketing portfolio of makes along with Universal, Craftmaster, Baker and Lacquer Craft Mfg., and licensing courses Rachael Ray Home and Paula Deen Household.