Lacoste launches NFT collection as it expands into Web3

Lacoste, a French-based mostly luxury garments brand name, has released a new NFT collection as it expands into World-wide-web3.

A press launch from the agency mentioned the new practical experience will arrive via its aptly named UNDW3 (pronounced ‘underwater’).

The community all-around the model will use the digital encounter to “take ownership” of the agency, according to the announcement.

UNDW3 with the iconic crocodile brand name

Lacoste’s NFTs will feature the legendary crocodile, with the complete items unveiled corresponding to the L1212 polo shirt the manner brand’s founder René Lacoste invented.

On 6 June, Lacoste introduced a Discord server for the NFT, attracting 55,000 men and women. 30,000 subscribers registered inside of the to start with 48 several hours, the company explained. The collection went stay on Tuesday 14 June, supplying supporters a possibility to mint an underwater NFT.

In overall Lacoste options to launch 11,212 NFTs in the first fall with each NFT priced at .08 ETH. 

Aside from the NFTs offering holders unique access to the UNDW3 universe, it will also bring alongside one another the brand’s clients and enthusiasts.

The business suggests this is just the very first period of its journey into Internet3 and hopes to see additional development in excess of the up coming handful of several years.