Carrying over from 2020 and 2021, supply chain issues continue to plague small businesses in 2022. While things look a little brighter for 2023, brand owners still need to adapt and adjust to the uncertainty of labor and production right now.
The Big Issues
When it comes to a shortage of production and shipping delays, things can be broken down into three main categories:
- Supply chain disruptions
- Scarcity of raw goods themselves
- Commodity costs increasing
Those three together creates a triple threat wherein the materials become more expensive to buy and so eat into your margins, and many business owners are left with a tough choice: increase prices to protect your margins and risk alienating customers or keep prices the same to keep customers happy and suddenly find yourself making little to no money.
Profit Protection, Pricing & Margins
yourAny way you look at it, a sudden overarching price increase will turn away customers. Instead of implementing sweeping, one-size-fits-all changes, look at how your products were originally priced and reevaluate your pricing strategies. Look at your margins for selling e-comm and wholesale. If you’re not in wholesale, consider transitioning into the space. Also factor retail partnerships into your strategy to expand your footprint and sales. If you are pre-launch, this is a great time to add in those strategies to your business plan.
Adjustting Pricing In Real-Time
- Always communicate your price shifts to your customers
- Give them a heads up on price increases – communicating answers and transparency promotes trust
- Stage out your pricing changes to br gradual and done in waves, not all at once
Things might get a little messy and your margins may fluctuate briefly, but it’s important to keep as many existing customers onboard through the price updates as possible.