May 26, 2022

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Forget Mediocre Fashion

Henry Viens Launches The ERA Ahead of Coachella

With festival year gaining traction for Spring/Summer 2022, Coachella routinely stands out as the premier desert occasion for type times to be produced. And a king of the California pageant scene, Henry Viens, has launched THE Period as a new prepared-to-have on supplying for competition-goers to create a sustainable style assertion.

For its SS22 debut, THE ERA’s assortment characteristics men’s and women’s items offered in a relaxed and playful way, with a sustainable solution to luxurious. The manufacturer has an assortment of short sleeve and long sleeve T-shirts, hoodies, sweatshirts, sweatpants, and vivid hues, such as red, yellow, ombré purple and ombré pink.

Bleeding heart motifs and classic-inspired concert tees also look in the Los Angeles-based brand’s lineup. A selection standout includes the “Palm Springs Tennis Club” crewneck sweatshirt, which is an homage to Viens and his several years of working experience doing the job on the pageant scene. Also, the brand employs eco-welcoming premium fabrics and uncooked materials and repurposes excessive fabric manufacturing – which include them in new improvement samples and a triple-washed and independently hand-distressed “aging” course of action.

Noticing the option for his model to be an integral aspect of the competition fashion movement, Viens – the Main Brand Officer for THE Era – says, “I imagine Coachella vogue has garnered this sort of worldwide attention for the reason that it’s not just about the pageant, it is about what you are likely to use to the get-togethers encompassing the competition. And Brent Bolthouse’s Neon Carnival was the 1st activation outside the house of the competition that truly drove A-listing talent up for the event for the reason that I normally try to remember folks talking about what they were being likely to put on to Neon.”

“When overseeing the structure for THE Period, I truly desired to make certain that variety performed a important job in the process and that there was anything for anyone in the line. In addition to sustainability, audio and its tradition have normally been anything that motivated me, and I really credit history my mentors, Brent Bolthouse and Jen Rosero, whose assistance not only served me hone my personal business enterprise and creative expertise but allowed me to stage up to developing this brand,” he adds.

Prior to creating his style suggestions for THE Period, Viens was an integral group member of Bolthouse Productions and worked in the new music, celeb endorsements and commercial divisions at William Morris Endeavor (WME, IMG). Celebrities and influencers at the moment don his burgeoning brand name, which include Lucas Castellani, Jessie Murph and Travis Mills.

Additional information and facts about THE Period and its debut assortment – alongside with merchandise rates and the impending collaboration with male supermodel Shaun Ross – can be uncovered on the brand’s website.

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