Designer handbags have extended been considered “the financial commitment piece” for your closet. And whilst this concept may only be justification for dropping thousands of pounds on a purse, these luxury pieces can be a prudent investment. As models circle back all over and vintage and resale marketplaces have taken off in recent years, retaining a number of common designer bags in your selection isn’t such a lousy thing.
No one particular understands this additional than Kristen Donnell, who owns Keeks Designer Purses, a luxury designer purse resale store in Plano. Donnell suggests “pre-owned retail is in my blood.” When she was a toddler, her weekends have been put in at a Garland flea market where her father, Mark Edward Kane, marketed utilised CDs. She experienced a entrance row seat as he grew his enterprise from the flea market booth into CD Warehouse and released other ideas, like Film Trading Organization.
Wanting to cultivate one thing of her personal as an adult, with a product line that would attraction to women of all ages, Donnell made the decision to target on purses. She launched her resale shop in 2010. “We deeply feel that everybody deserves luxurious, and [we] needed to produce a fun, much more attainable way to get it,” Donnell suggests.
And her financial commitment in the label has paid out off. Donnell states a string of “little bets” considering that opening 12 years ago has served her increase Keeks (her nickname) into a 10,000-square-foot flagship shop in Plano.
She 1st started promoting pre-owned purses in a tiny Collin Creek Mall retail store in 2010. At the time, she carried predominantly reduce-stop designers. But her shoppers ended up drawn to her a lot more luxury offerings. The first purse she marketed was the only Louis Vuitton Speedy she had in-inventory. Donnell now sees that as a foreshadowing for her existing wares.
“The company plodded along right up until we resolved to make a ‘little bet’ and acquire a sizeable amount of pre-owned Louis Vuitton to attempt to provide,” Donnell says. “We were being stunned when it flew off the cabinets. That was when we figured out that bigger-conclude luxurious was the way forward.”
Donnell now sells luxe purses, footwear, and add-ons. Her 4,000-hangbag stock includes parts from some of fashion’s most exclusive—and expensive—designers, like Hermes, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch, and additional, at a discounted amount.
That price cut is, most likely, the most evident gain of getting used pieces. But other, often overlooked advantages consist of sustainability—buying an outdated bag keeps it out of a landfill—and locating uncommon, discontinued objects, Donnell says.
“Another advantage to buying resale is that we have hundreds of parts that are no longer in creation,” Donnell says. “We not long ago made a client so joyful since she had been dreaming about the discontinued Louis Vuitton Sully and we had it.”
Donnell usually works to join clients with a discontinued bag or accent they’ve been coveting but can not come across. Correct now, some of her most popular objects include quite a few Chanel Grand Buying Totes, which were being discontinued in 2015. But her rarest parts at present in-stock involve an Hermes Kelly 35, an ostrich Prada Galleria, and various discontinued distinctive-version Louis Vuitton prints.
Keeks’ small business product operates on the notion of supplying designer vogue without the need of the designer frame of mind. Donnell desires her consumers to have a specific knowledge and not that Very Lady Rodeo Drive minute, the place they truly feel intimidated or are turned absent, when procuring at Keeks. Despite the fact that the items are technically 2nd-hand, Donnell desires her clients to experience celebrated with the financial commitment they are earning. As numerous buys are accompanied by a significant lifestyle instant or milestone, like graduations or birthdays, she commemorates specified buy degrees with a bottle of champagne for shoppers.
Although the bulk of Keeks’ organization will come from in-retail store buying, Donnell noticed a major turning point in 2020. Like several other retail brands, Keeks elevated its e-commerce and social media efforts all through the pandemic. They labored really hard to enhance the on the internet shopping encounter, Donnell says. “Now I’d say we have a brick-and-click on product.”
On the net purchases at this time make up 33 p.c of her sales, Donnell suggests. She has consumers from all in excess of the globe, and she’s even experienced out-of-towners visit her Plano keep in person from as much away as New York Town.
Donnell has large options for the long term of Keeks Designer Purses, which includes an additional significant box locale outside the house of Plano and aggressively expanding her luxury shoe and accessory collections. But like her father’s ventures rising up, her business is nonetheless a spouse and children affair. Both of those her father and her partner, Robert, get the job done with Donnell at the retail store, which she claims is the best element.
“It isn’t always straightforward, but at the conclude of the working day, operating tricky for a frequent intention is usually value it,” Donnell suggests. “Together we have constructed a thing that we are amazingly very pleased of and we have the very best workforce.”
And she gets to drool more than beautiful designer luggage for a residing.