October 5, 2022


Forget Mediocre Fashion

Fashion brands, designers take a stand against Russia’s invasion of Ukraine

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Some of the major tastemakers in fashion are making bold statements from their words and phrases to improvements in their small business functions to condemn Russia’s war on Ukraine.

Just days right after Russia to start with invaded Ukraine on Feb. 24, Milan and Paris — two style capitals of the environment — held their annual trend months with interest-grabbing reveals that available a to start with search at their tumble/winter 2022-2023 collections.

Many online argued in late February and early March that it was not the time to shine a light on product products presented the violence and destruction having area in Ukraine. But it appeared vogue labels and the inventive directors behind them have been in arrangement with these sentiments, as they spoke out about Russian President Vladimir Putin’s agenda.


Chanel is one of several luxury brands that halted operations in Russia.

Chanel is just one of various luxurious brands that halted operations in Russia.
(CHRISTOPHE ARCHAMBAULT/AFP by means of Getty Visuals)

Luxury brand names stand in solidarity with Ukraine

Olivier Rousteing, the creative director of French luxury manner property Balmain, admitted he felt not comfortable putting on the brand’s show on the 2nd day of Paris Vogue Week.

“As we exhibit our collection, we are very well aware that there are much more important things occurring in the earth right now. It’s hard to sense right about focusing on runways and clothes, as we hear with a heavy heart to the most up-to-date news,” Rousteing wrote in a statement posted to Instagram. 

“Our ideas and prayers are with the Ukrainians. We are motivated by their dignity, resilience and devotion to liberty. In buy to feel a minimal less helpless, I have donated to the Emergency Ukraine fund at UNHCR The United Country Refugee Company [sic]. I would invite any one else who shares my worries to think about producing their individual donation. We are with each other for flexibility.”

Similarly, Balenciaga erased its Instagram feed prior to its winter clearly show in Paris other than for an graphic of the Ukrainian flag. The brand’s inventive director, Demna Gvasalia, released a assertion about the devastating crisis in Ukraine and recalled his own trauma as a refugee from Ga, a former republic in the Soviet Union that endured a civil war in 1991.

Model Kiki Willems and blogger Bryan Boy pose in Balenciaga yellow and blue Ukraine flag shirts in early March during Paris Fashion Week.

Product Kiki Willems and blogger Bryan Boy pose in Balenciaga yellow and blue Ukraine flag shirts in early March all through Paris Manner 7 days.
( Melodie Jeng/Vanni Bassetti)

“The war in Ukraine has activated the soreness of a past trauma I have carried in me because 1993, when the very same matter took place in my dwelling region and I became a permanently refugee,” he reportedly wrote in a statement. “This exhibit demands no explanation, it is a dedication to fearlessness, to resistance, and to the victory of really like and peace.”

In accordance to stories, Gvasalia also recited a poem in Ukrainian, prepared by poet Oleksandr Oles. Visitors ended up also greeted at the present with Ukrainian flag T-shirts.

“We, as a brand name, have to do a thing … we can not get weapons and go struggle there, but we can use our voices,” Gvasalia informed Reuters in an interview just after the Paris Fashion Week presentation.


Italian fashion home Giorgio Armani also resolved the war by holding his Milan display in silence. In a statement, the designer said the alternative not to engage in music at the function “was taken as a sign of regard to the people today included in the unfolding tragedy in Ukraine.”

Brands pause Russia operations

Other clothing models have pressed pause on functions in Russia adhering to the invasion of Ukraine.

H&M Group declared that it would briefly pause all revenue in Russia, saying that it really is “deeply concerned about the tragic developments in Ukraine and stand with all the folks who are struggling.” 

H&M shops in Ukraine have now closed briefly in purchase to preserve consumers and staff members safe. In the meantime, the H&M Foundation has also produced donations to Preserve the Small children and the United Nations Superior Commissioner for Refugees. 

Hermes said in a statement it is "deeply concerned" by the situation in Europe. 

Hermes claimed in a assertion it is “deeply concerned” by the problem in Europe. 
(Budrul Chukrut/SOPA Photographs/LightRocket through Getty Pictures)

“H&M Team cares for all colleagues and joins all those people all-around the planet who are calling for peace. Garments and other necessities are donated by the business,” the business stated. 

Higher-fashion manufacturers like Louis Vuitton, Gucci, Hermès, Chanel, Burberry and Prada also introduced that they ended up quickly halting enterprise in Russia.

Earlier this 7 days, the Prada Group declared on LinkedIn that it was suspending its retail functions in the place. 

“Our primary issue is for all colleagues and their households affected by the tragedy in Ukraine, and we will keep on to help them. The Team will continue on to monitor even further developments,” the business said.

Chanel announced: “Given our rising issues about the latest circumstance, the growing uncertainty and the complexity to run, Chanel made a decision to quickly pause its organization in Russia. We will no for a longer period deliver to Russia, we will shut our boutiques and we previously suspended our e-commerce.”

Hermès mentioned it was “deeply worried” by the circumstance in Europe: “It is really with regret that we have taken the selection to temporarily shut our retailers in Russia and pause all our commercial functions from March the 4th night. We will carry on to stand by our neighborhood groups.”


Kering, which owns Gucci, reported in a assertion: “Owing to growing concerns pertaining to the present-day scenario in Europe, Kering is temporarily closing its outlets in Russia for its Residences that the Group operates immediately in the region. Kering and its Homes will keep on to assist the local teams and to closely keep an eye on the evolving circumstance.”

People walk past a closed H&M store in Moscow on March 10, 2022, after Swedish clothing giant Hennes and Mauritz halted all sales in its Russian stores over the war in Ukraine.

Individuals walk past a shut H&ampM store in Moscow on March 10, 2022, after Swedish garments large Hennes and Mauritz halted all sales in its Russian outlets about the war in Ukraine.
(AFP by means of Getty Images)

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In the meantime, a spokesperson for Burberry instructed Bloomberg that it has stopped transport to Russia till further more discover. The brand name has two suppliers and a concession in the region, but they have considering that been closed.

LVMH, which owns Louis Vuitton, advised The New York Instances that it would close above 120 retailers in Russia.

In addition to manner manufacturers, a growing number of world makes, including Airbnb, Visa, Mastercard, Apple and Mercedes-Benz, have also pulled out of the region.

The Affiliated Press contributed to this report.