Fashion brand Marc O’Polo taps Retraced for traceability

Fashion enterprise Marc O’Polo has signed a deal with Germany’s Retraced to deliver product-degree traceability for its garments goods.

Set up in 2019, Retraced delivers a blockchain- and cloud-centered chain-of-custody traceability software that lets clients in the attire and textiles industries to digitally track goods from creation to retail, helping them to get increased perception into their offer chains.

Marc O’Polo claimed the partnership would improve its creation transparency and also enable it to keep track of how effectively it is meeting sustainability aims.

Its total provider base have currently been introduced on to the system, and the extended-expression goal is to ensure each specific product or service is absolutely and transparently traceable, it reported in a assertion.

“Full traceability in the provide chain is 1 of the most critical matters in the field,” claimed Susanne Schwenger, main solution officer of Marc O’Polo.

“I am happy we have located a husband or wife in retraced, who can accompany us on this necessary and extensive-time period challenge in an agile and clear method by utilizing the most current engineering,” she extra.

Marc O’Polo was founded in Stockholm, Sweden in 1967 with a pledge to generate outfits only from normal components, and has due to the fact grown into an international manner brand name with gross sales of €440m ($471m) in fiscal 2020/21.

Sustainability is 1 of its critical business enterprise strategies as it attempts to differentite itself in the marketplace.

The organization at this time describes and labels a product as sustainable if at minimum 80% of its vital factors – leather and denim for instance – consist of sustainable products. By 2023 it needs to hit 100% sustainability for all supplies.

“The collaboration in between Marc O’Polo and Retraced is an interesting stage for the overall trend marketplace,” claimed Lukas Pünder, CEO & co-founder of the traceability expert.

“The challenge aims to present how deep offer chain transparency is manufactured achievable in a scalable way by successful information trade between manufacturer and suppliers.”