Ed Sheeran launches eco-conscious fashion line with clothing brand Lucy and Yak

Ed Sheeran has introduced his own eco-acutely aware clothes line.

The pop star has ventured into manner by creating his first selection as a collaboration with unbiased clothing model Lucy and Yak which contains bucket hats, hoodies and dungarees and is impressed by the artwork for his album ‘Equals’.

Lucy Greenwood, co-founder of Lucy and Yak, reported: “The butterfly made use of in Ed’s album artwork holds a genuinely specific indicating to him, and so we’re honoured to be in a position to carry this to lifestyle as aspect of such a exclusive collection of Yaks – specially as we know that Ed shares our enthusiasm for undertaking greater for the ecosystem.”

She went on: “We’ve been followers of Ed for about a 10 years, so when he bought in touch we were delighted to be equipped to collaborate on a selection which brings Sheerios and Yakkers alongside one another – they are at the really coronary heart of the selection, and we experienced an remarkable time performing with Ed’s outstanding supporters to design the parts also!”

Elspeth Mills, lead print designer at Lucy and Yak, extra: “Drawing on the artwork from Ed’s Equals album, I blended this with my very own drawings to create some thing unique but that also appealed to both equally Sheerios and Yakkers alike.

“The butterfly is central to Ed’s artwork as it reflects his advancement about the many years, so we right away understood that we wished to make this central to the theme of the assortment – a image that signifies a thing people can relate to everywhere.”

The trend variety is due to go on sale later this month.