dryrobe® partners with the RNLI to raise vital funds for water safety – Retail Times

dryrobe® has today introduced a partnership with the Royal Nationwide Lifeboat Institution (RNLI), which will see the primary and most advanced transforming gown company donate £100,000 on a yearly basis about the course of the upcoming a few decades to the charity.

£1 from each and every grownup and young children dryrobe® Progress, Towel dryrobe® and dryrobe® Canine solution offered on the dryrobe® internet site will be donated in assist of the RNLI.

The RNLI is a charity committed to preserving life at sea. Their 24/7 volunteer lifeboat services and seasonal lifeguard patrols rescue people in problems in the drinking water and present a reassuring existence alongside our coasts. They rely on voluntary donations and legacies from individuals and organisations like dryrobe® to retain its service.

Driven by their shared adore of the h2o, dryrobe® and the RNLI have joined forces to deliver important drinking water basic safety messaging and raise crucial cash for the charity. The partnership types element of dryrobe’s® Heat Project: a dedication to assist coastal communities, shield the environment and promote wellbeing by out of doors exercise along with charity companions.

Every single yr, about 150 folks drop their life about the British isles and Irish coasts. Through the partnership, dryrobe® will be sharing the RNLI’s essential drinking water safety messaging with a wider audience throughout their web site and social media channels. dryrobe® items are created for individuals with a really like of the sea and who get aspect in drinking water sports this sort of as outside swimming, surfing, and stand-up paddleboarding.

dryrobe^® founder Gideon Brilliant commented: “Everyone below at dryrobe® is excited to be partnering with the RNLI. Everyone with a connection to the h2o in this state is familiar with that the get the job done they do is as vital now as it was when the RNLI was formed approximately 200 a long time back. 

“We are proud to be increasing income to support the remarkable operate they do and amplify their significant drinking water safety information. This partnership actually brings together our shared appreciate of the sea.”

Gareth Morrison, RNLI Head of H2o Protection, claimed: “We are delighted to enter into a new partnership with dryrobe®. We see it as a natural coming jointly of two organisations who price the value of the coastline and taking pleasure in what it has to provide.

“As we see a increase in acceptance in things to do these as open water dipping and swimming, the need to have to assistance this demographic with lifesaving information and facts could not be greater. 

“dryrobe®’s guidance will permit us to get to even more people today with our water safety messages and provide critical resources into the charity so we can keep on conserving life at sea.”