The rapid style womenswear brand name, which is manufactured in Leicester and Pakistan, launched immediate-to-purchaser by using its personal web-site in September, as exclusively uncovered by Drapers.
Kaiia caters to the student market, and younger gals aged 16-35. Retail costs will assortment from £5 for a bralet to £15 for joggers.
Community Want claimed sales have been solid and “are growing week on week, with buyers feeding back that they like currently being capable to invest in the brands from a single website alternatively than across two”.
Qasim Akhlaq, controlling director of Community Want, reported: “We’ve had a genuinely positive response to launching Kaiia The Label. Our prospects have loved the quality of the merchandise as properly as the reasonably priced rate level. As a new brand it can be really hard to showcase the high quality but we have had these incredible comments from consumers and influencers.
“We released bags before this yr on Community Desire and we’ve observed an wonderful reaction from our buyers, so the all-natural upcoming phase was to convey Kaiia more than.
“This will work in terms of gross sales, as prospects can purchase their total outfit such as footwear and luggage in 1 put. It also operates seriously nicely on our social media as we can use both of those makes for styling. Buyers can see the full glimpse.”
He additional: “Both Kaiia and Community Motivation are focused on bringing reasonably priced, trend-led solutions to our consumers. We have bought some interesting collaborations and partnerships verified for the rest of the yr, which we can not wait around to reveal. We’re constantly listening to our clients to locate out what they want from us following.”