October 5, 2022


Forget Mediocre Fashion

Can Robot Manicures and Traditional Nail Salons Coexist?

There are self-driving cars and trucks, laptop cashiers, and robot supply motor vehicles, so it was only a matter of time right before know-how began to infiltrate the splendor market. In a way, it already has. Thanks to AI application, you no longer have to go to a retailer to test on makeup or test-run a new hair color, and there are at-household equipment offered to the average purchaser that allows you do almost everything from make your pretty own lipstick shade to give your self a facial with NASA-backed investigate.

Engineering, specially robots, is even commencing to improve the support aspect of the attractiveness field. In California, you can get robotic eyelash extensions with Luum and in London, Amazon opened a hair salon that delivers the relieve of its electronic storefront to a brick-and-mortar area. But the nail industry may well be the next location of splendor to see some huge improvements with robotic manicurists, like Clockwork.

The Increase of Robotic Manicures

Clockwork released in 2020 in San Francisco furnishing the 1st robot manicure. “Clockwork’s absolutely autonomous robotic employs proprietary AI, 3D cameras, and advanced algorithms to paint nails in under 10 minutes, and is the initial of its form to be deployed in public,” Renuka Apte, the firm’s CEO, tells POPSUGAR.

The value proper now for a one-shade polish manicure is just $8 and despite the fact that they are even now only in a restricted selection of destinations, the objective is to grow. “We hope to continue growing our retail footprint so that additional men and women can get their nails painted even though on the go, and to sooner or later develop robots for added beauty providers past nails.” Clockwork is intended to be incredibly fast, straightforward, and needs no human interaction.

This new technological know-how is no surprise to quite a few nail experts and salon entrepreneurs. “Technological know-how is getting over just about each individual industry,” claims Julie Kandalec, movie star manicurist and founder of JK Nail Artelier in NYC. Michelle Saunders, a movie star manicurist and operator of Saunders & James in Oakland, CA, actually went to get a manicure from Clockwork when it to start with launched. “I hadn’t heard about the probability of a robotic manicure right up until the COVID pandemic began,” Saunders suggests. “I understand the grand concept of a ‘touchless’ manicure mainly because palms were a conduit of transferring the virus at the time.”

Will Robotic Manicures Substitute Nail Salons?

Several industry experts we spoke with can see the worth of a machine like Clockwork, but they do not see it as a substitution for regular nail salons. Throughout the pandemic, we professional almost a void of human contact completely, which negatively impacted numerous people’s mental well being. The individual-to-individual conversation you get all through a attractiveness cure can be therapeutic. Magnificence pros are typically in a distinctive job where they double as confidants, which is a person of the explanations why Tennessee is demanding hairstylists to endure anti-domestic violence schooling to be a useful resource to clientele.

“Technologies is an unbelievable detail – but it never replaces human interaction and connection.”

“Technological know-how is an extraordinary detail – but it in no way replaces human interaction and relationship – which are both of those so important to our day-to-day lives,” claims Kandalec. “Folks go to the salon for several factors further than a polish modify and are genuinely on the lookout to indulge in the supreme self-treatment. Smaller, but indulging touches, like the hand massage, lavender-scented hot towels, and, of course, the perception of community, are just a couple of the a lot of solutions a robotic could never ever swap.”

However, in accordance to Clockwork, that is and by no means was their objective – alternatively of changing, they want to work in tandem with beauty experts. “We will not consider of ourselves as aggressive to common salons,” says Apte. “Believe of Clockwork as ‘quick-serve’ beauty.” Type of like have-out or rapidly food items institutions are to dining establishments.

When to Get a Robotic Manicure vs. When to Go to the Salon

Saunders sees the benefits of possessing a speedy and simple equipment like this for people peak hrs when every single manicurist is spoken for. “Giving the polish transform device could convey in much more shoppers and profits if it was placed in close proximity to the entrance desk,” she states. Even so, considering the fact that robotic manicurists won’t be able to do the upkeep that normally comes with the assistance (at least, not as of appropriate now), like filing, shaping, and cuticle chopping, “their arms would have to be pre-manicured by a skilled manicurist for an excellent complete.”

Kandalec agrees there is certainly a time and a put for robot manicures. “I went residence for Easter and arrived at the airport just about two several hours early,” she states. “The nail salon at the terminal didn’t have ample personnel and the wait around time was too prolonged. But in this occasion, a robot manicure would have been great for a rapid 10-minute polish adjust.”

In a way, this partnership is already taking place. Clockwork just isn’t able of doing extravagant models and nail artwork, which is really well-known proper now, so there is certainly nonetheless a potent have to have for very qualified nail artists. “When people today want an elaborate, pampering services they will go to salons,” claims Apte. “Our automation presents end users a new solution for when they want the velocity and high-quality assure, or when they aren’t in the temper for the luxuries and cost of a salon practical experience. There is certainly a need for both of those forms of companies, and we get the job done harmoniously collectively to provide various occasions.”