October 7, 2022

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Forget Mediocre Fashion

Brooklyn Nets and Global Fashion Designer Phillip Lim Collaborate on Exclusive Chinese New Year Merchandise

BROOKLYN (Jan. 20, 2022) – The Brooklyn Nets will commemorate the Chinese New 12 months on Tuesday, Jan. 25 when the workforce hosts the Los Angeles Lakers at Barclays Center, with the celebration presented by Panda Express®. To mark the occasion, world wide style designer Phillip Lim has collaborated with the Nets on an unique merchandise line – the initial time the designer has worked with a sports team. The layout is a nod to 2022 as the yr of the Tiger and products from the selection will be sold solely in the Nets’ crew retailer at Barclays Middle, Brooklyn Fanatics, beginning Jan. 25. Pictures of the line – like James Harden in the crewneck sweatshirt – can be viewed/downloaded here

The Nets’ collaboration with Lim and his namesake brand name, 3.1 Phillip Lim, was born from the power of group and the intersectionality of diverse cultures. The Chinese New 12 months match is section of the Nets Unite system which seeks to build unity, celebrate culture, and foster fairness by amplifying the loaded traditions of our assorted group. 

The Nets and Lim share several synergies, such as a dedication to supporting and uplifting communities in have to have. In 2020, Nets owners Joe Tsai and Clara Wu Tsai released their Social Justice Fund, committing $50 million to guidance the BIPOC neighborhood in Brooklyn, and Joe is a founding board member of The Asian American Foundation. In response to the rise in despise crimes in opposition to the Asian neighborhood in 2021, Lim launched a GoFundMe which lifted $7 million in aid for victims, AAPI small corporations and a variety of grassroots companies. 

“Connecting with the Nets in excess of our shared values of local community and tradition, and turning it into a celebration, felt quite normal to us,” reported Lim. “It is about coming alongside one another as a person and venturing into the 12 months of the Tiger, fiercely united.” 

“The Brooklyn Nets are thrilled to rejoice and shell out homage to the rich cultural background and traditions connected with Chinese New Yr,” stated John Abbamondi, CEO of BSE World wide, dad or mum enterprise of the Brooklyn Nets and Barclays Heart. “Our Jan. 25 match is an possibility for admirers to find out about Chinese New Calendar year traditions from throughout the entire world and suitable here inside of our community. We are psyched to collaborate with Phillip Lim to showcase how style and sport can get the job done together to connect diverse communities and individual’s backgrounds.”

As presenter of the Nets’ Chinese New Yr recreation, Panda Express®, the biggest American Chinese cafe strategy in the environment, will take part in the getaway in a wide variety of techniques throughout the evening such as an exclusive purple envelope giveaway for each enthusiast in attendance, wishing them fantastic fortune for the new yr. Each and every blessed red envelope has a QR code directing enthusiasts to PandaLNY.com where by they can perform a enjoyment match to win numerous benefits, redeemable at any Panda Specific place nationwide. Additionally, fans can enter a sweepstakes to gain a signed Kevin Durant jersey by scanning a QR code situated on pop-up banners during the arena. 

 “The universal significance of togetherness and family at the rear of Lunar New Yr has often been meaningful to Panda Express, as a family-owned cafe idea founded by Chinese immigrants. We hope to bridge views and hook up individuals through our food stuff, the way we celebrate tradition, and the stories we convey to,” stated Andrea Cherng, Main Brand name Officer at Panda Express. “It is a terrific honor to be able to husband or wife with the Brooklyn Nets, who share our values of supplying back again to community communities and fostering better cultural appreciation. We glance ahead to spreading very good fortune and ringing in the Yr of the Tiger with our guests in the New York location on Jan. 25 at Barclays Centre.”

The evening’s festivities will also characteristic the debut of special dance routines from Group Hoopla and the Brooklynettes, as perfectly as a effectiveness by TAKALA LAND, a Chinese youth hip-hop dance workforce. There will also be a completely immersive Chinese New Yr picture booth established up for fans on the concourse, Chinese New Calendar year shooting shirts on-sale in the workforce retailer, and the Nets will integrate videos featuring Chinese New Calendar year needs from numerous Nets players all through the recreation. 

Arena doorways will open up at 6 p.m. and enthusiasts are encouraged to take their seats by 7:15 p.m. for an opening ceremony that will consist of a countrywide anthem functionality by the world’s youngest string orchestra – “The Joyous String Ensemble,” followed by starting off lineups introduced in Mandarin by Shuming Han. Consul Basic Huang Ping from the Consulate Normal of the People’s Republic of China in New York will also share a welcome concept prior to tip off.

Making certain the area community is also associated in the Chinese New Calendar year celebrations, Barclays Center’s Brooklyn Market place, which functions neighborhood minority-owned places to eat, will characteristic cuisine from a few neighborhood Chinese-owned restaurants – Yaso Tangbao, Mimi Cheng’s and The Tang – and a team of learners from the NYU’s Chinese Student Group will take part in a pre-activity panel with staff from BSE World, mother or father firm of the Brooklyn Nets and Barclays Centre.

 Tuesday’s video game is aspect of the NBA’s 11th Lunar New Yr league-large campaign to rejoice the most significant yearly getaway for Chinese all-around the globe. The NBA and its teams commenced celebrating Lunar New Yr in 2012 and considering that then, all 30 teams have celebrated the annual spring pageant vacation with in-activity things, are living performances, classic food items, associate activations, and a lot more. The Nets will collaborate with NBA China to distribute many social and electronic content parts across the two the Nets’ and the league’s channels. 

The game will be broadcast dwell on TNT at 7:30 p.m. EST and will also be accessible in China on Tencent and Migu. WFAN is the formal radio associate of the Brooklyn Nets. Tickets for the video game are on-sale now at seatgeek.com and