Vontélle, a Black women-owned eyewear firm that launched in Oct 2020, a short while ago introduced a 3-calendar year licensing partnership with ViacomCBS Buyer Goods to make a children’s eyewear line centered about Nickelodeon’s beloved figures.
“We will before long launch with SpongeBob, Rugrats, and BabyShark eyewear. We are the first African-American girls-owned eyewear firm to have this kind of a offer,” firm co-founder Nancey Harris instructed Finurah.
The company, co-established by Harris and Tracy Vontélle Inexperienced, creates eyewear motivated by the African diaspora. “Vontélle was launched to fulfill the need for superior-fitting vivid, luxury eyewear built and handcrafted to spend homage to the African, Caribbean, and Latin diaspora,” states Green.
The company’s most well-liked style is the Rwanda Wayfarers, a wealthy and attractive textile print that improves any melanin tone. Harris provides that “the multipurpose rectangular silhouette provides a advanced, skilled glance.”
Launching during the coronavirus pandemic offered some worries to the company. Having said that, there were being also some favourable factors.“Due to digital conferences, eyewear has become a way to demonstrate one’s individuality as your encounter is all that you see. Therefore, there was an enhance in eyewear sales,” notes Inexperienced.
Harris extra, “Eyewear is intended to mirror your persona and compliment your wardrobe. Vontélle has a extensive choice, and you can pick your very own journey from an array of vibrant, pattern enriched types.”
She adds, “Whether wanting for a subtle slay or a strong pop, our glasses are the option. Our eyewear brightens up any temper and wardrobe.”
The duo spoke to BLACK Business previous 12 months, wherever they mentioned of the eyewear market, “Think about this: According to the Vision Council of The us, one billion men and women around the globe need eyeglasses. In 2019, the world eyewear market place brought in revenues in excess of $139 billion and is approximated to grow to $259 billion by 2027.”
“Yet, there are less than a handful of Black eyewear manufacturers or designers. Looking at 164 million American grownups wear glasses and 218 million dress in non-prescription sun shades (to block sunlight rays), men and women require eyeglasses as they are a professional medical requirement. We are receiving into the industry at the ideal time with our handcrafted ethnic models.”