Are These Goggles the Next Cool Sunglasses?
Trend 7 days is back again in whole pressure, and there’s a large amount to see. Blink (or scroll also fast on Instagram) and you are going to overlook the facts: small bags, tall sneakers, feathered hats, leather-based capes and diamond doggy collars. So as aspect of a new sequence, Wow Instant, we’ll spotlight items we saw on the runways that delighted or mystified us.
MILAN — “Don’t open up the bag,” a disembodied voice scolded, continuously, as persons submitted into Sunnei’s spring demonstrate on Friday.
Friends had been handed white cotton drawstring pouches as they moved toward the runway, an all-white tunnel designed inside of an vacant warehouse. Peeking into the luggage was not tolerated by the voice, which, it turned out, belonged to the company’s advertising director.
Then just in advance of the show began, and soon after last but not least offering the viewers permission to open the pouches to find out a pair of sunglasses within, the voice scolded again: This exhibit was meant to be professional when donning the sun shades, not although pointing telephones at the types.
When an intense white gentle suddenly slammed on overhead, practically anyone followed the 1st aspect of her recommendations. (The next aspect? Not so substantially.)
In shorter, that is how you persuade a horde of manner men and women — influencers, stylists, potential buyers, editors, writers, buddies of the brand name and other assembled lovers — to at the same time strap on sunglasses resembling attractive ski goggles. When it seemed as if some friends have been about to yank them off halfway by the clearly show, strobe lights dissuaded them.
Sunnei phone calls the sun shades Prototipo 3, and each and every model on the runway was wearing them. They have been shown in a variety of hues, together with jet black (which the viewers wore), dark beige or white with purple and blue lenses, like 3-D glasses. The rectangular acrylic frames have stubs, rather of full-length temples, that were being hooked up to adjustable head straps. After the present, Sunnei put some for sale online.
It is distinct that Sunnei’s designers, Simone Rizzo and Loris Messina, believe in the marketability of this product (which they referred to as the “protagonist” of the clearly show). Excitement has been gradually developing all over Sunnei considering that its founding as a men’s put on label in 2014, and very last 12 months it obtained a $7 million investment from the vogue team Vanguards.
Sunnei has emerged with a neat, rebellious electrical power in a metropolis dominated by incredibly old, really secure luxurious houses. It has also built a sound next on Instagram, and it is easy to imagine the Prototipo 3 turning into well-known with influencers who gravitate toward the most up-to-date street-type eyewear, like racer sunglasses or all those teeny Y2K color-tinted frames.
These are sunglasses for folks who really don’t care about the effortlessness and flexibility of, say, Ray-Bans, but do treatment about getting observed — about getting in advance of traits and receiving interest for it. And you know what? They caught ours.