For every trend that trickles into a collection, there is a supply of inspiration. Some designers can cite a trip to Paris or a drive to reenvision ’90s sensibilities. But there is constantly one particular fundamental impact that hasn’t usually gotten the regard it justifies: streetwear. Extended just before anyone was wearing leggings or wanting to know what sneaker trends have been bound to blow up, a established of trendsetters have been championing streetwear. Of study course, it need to be famous that streetwear’s ascension to the mainstream can be equally traced again to Black stylists, Black designers, and Black artists who, from the ’90s to the aughts, established the phase for athleisure as we know it these days.
Streetwear would not be what it is these days without having titans like the late Virgil Abloh—who fused substantial trend and sportswear through his tenure as the inventive director of Louis Vuitton’s menswear assortment and founder of Off-White—and musicians like Lil Kim, who dared to don a tracksuit on the crimson carpet right before every celebrity was noticed in Juicy Couture’s velour established. But the most significant influencers had been multi-hyphenates like June Ambrose, who managed to meld new music, vogue, and movie via over 30 a long time of function. Ambrose is a legend in and of herself. She’s the costume designer at the rear of legendary films (like Belly) and new music movies (like Missy Elliott’s “The Rain” and Beyoncé’s “Black Is King”). She was named Puma’s innovative director in 2020 and has due to the fact aided launch the brand’s initial-ever women’s basketball selection.
In essence, she’s a single of the driving forces driving what streetwear is these days, so normally, we jumped at the prospect to job interview her. In advance, you will hear from Ambrose about her career, her model, and the traits she’s backing for spring.