40 Kate Middleton’s favourite brands as she turns 40 – Visit the Kate Middleton Pop Up Shop
Fiona Ward
Kate Middleton’s favourite brands as she turns 40. See Duchess of Cambridge’s pop-up shop to celebrate her go-to brands. From fashion designers to jewellery creators, beauty, skincare, fitness and more.
A big Happy Birthday is in order for the Duchess of Cambridge, who turns 40 on 9 January!
We’ve been wondering what gifts the royal may have received on her special day – and if Prince William has been shopping at some of her favourite brands.
RELATED: Exclusive look at why Duchess Kate is more confident than ever
VIDEO: Duchess Kate’s epic milestones over the years
So in honour of Kate, who loves her designer and her high street pieces, we’ve created a pop-up shop of her favourite fashion, beauty and lifestyle brands for you to browse – in case you want to treat yourself just like a royal would…
Pop-up shop 1: Kate Middleton’s go-to fashion brands
Boden
The Duchess loves to wear British staple Boden – from its chic and sweet cardigans to floaty summer dresses and pretty pussy-bow blouses. Princess Charlotte often wears the brand, too!
SHOP BODEN
Kate Would Love: Broderie trim blouse, Boden
Marks & Spencer
Who can forget Kate’s sell-out pink trouser suit from M&S? Or her ultra-popular bargain trainers? The royal loves championing the British high street in her Marks & Spencer favourites.
SHOP M&S
Kate Would Love: Polka dot dress, Marks & Spencer
STYLE 101: Everything you need to know about Duchess Kate’s style
Ghost
The Duchess of Cambridge has sparked a sell-out on the Ghost website on many an occasion, and she has a number of pretty dresses from the collection. In 2021, to celebrate her 10th anniversary with Prince William, Kate chose a blue floral number from Ghost to pose for a smiling portrait – proving her love for the brand.
SHOP GHOST
Kate Would Love: Alivia dress, Ghost
L.K.Bennett
This is a brand that goes way back for Kate, who has worn L.K.Bennett ever since her early days as a member of the royal family. There was a time when she wouldn’t be seen without her pale beige heels from the brand – these days, she prefers its timeless dresses.
SHOP L.K.BENNETT
Kate Would Love: Green spotty dress, L.K.Bennett
Whistles
Another British classic, Kate favours the chic staples at Whistles, too. In May 2021, she proved her timeless style by rewearing a Whistles blouse dating back to 2008 – which she in fact wore for her 2010 engagement photos, taken by Mario Testino at St James’ Palace.
SHOP WHISTLES
Shop Similar: Cream broderie anglaise blouse, Whistles
Alexander McQueen
There’s no doubt that Kate has a special relationship with her wedding dress designer, Sarah Burton at Alexander McQueen – and she has continued to wear luxurious pieces from the fashion house ever since her royal wedding day. Her signature favourites include military-inspired pieces, tailored coats and custom gowns.
SHOP ALEXANDER MCQUEEN
Kate Would Love: Alexander McQueen striped breton knit, Alexander McQueen
Alessandra Rich
One of Kate’s newer favourite luxury brands, Alessandra Rich was responsible for Kate’s collared polka dot dress which reminded many of Princess Diana’s 80s style. The Italian designer has since revealed that the Princess of Wales is one of her main inspirations, telling Tatler: “I’m drawn to history’s polite rebels, such as Princess Diana, and I want to embody that spirit in the Alessandra Rich woman.”
SHOP ALESSANDRA RICH
Kate Would Love: Alessandra Rich polka-dot dress, Net-a-Porter
Emilia Wickstead
The Duchess is also fond of Emilia Wickstead’s elegant dresses – in fact, she loves them so much that she often buys the same style in different colour ways.
SHOP EMILIA WICKSTEAD
Kate Would Love: Emilia Wickstead Victoria midi dress, The Outnet
Aspinal of London
Kate loves her handbags, too! Aspinal of London is one of the mid-luxury brands she favours – she owns two ‘Mayfair’ box bags and often carries her favourite clutch from Aspinal.
SHOP ASPINAL OF LONDON
RepliKate: Midi Mayfair bag, Aspinal of London
RELATED: Kate Middleton’s Aspinal bag is on sale and yes, we’re extremely tempted too
& Other Stories
Kate has begun shopping at high street favourite & Other Stories in recent years – her go-to ‘mom’ jeans are from the brand, as well as a gorgeous floral dress she wore at the Chelsea Flower Show back in 2019.
SHOP & OTHER STORIES
Re-stock Watch: Favourite Jeans, & Other Stories
Pop-up shop 2: Kate Middleton’s go-to footwear brands
Gianvito Rossi
Gianvito Rossi is arguably Kate’s favourite brand for classic heels – the Italian shoes are known to be extremely comfortable. She owns a number of pairs of the 105 pumps, as well as the ‘Piper’ style which features a block heel.
SHOP GIANVITO ROSSI
RepliKate: 105 Pumps by Gianvito Rossi
Superga
For many years, Superga was Kate’s only casual trainer brand of choice – all the more poignant since the exact style she wears was also sported by Princess Diana.
MORE: Duchess Kate’s favourite footwear revealed
RepliKate: 2750 Cotu Classic by Superga
Castañer
Wedge espadrilles are the Duchess’s favourite way to dress up an outfit in the summer – and her favourite brand, just like the Duchess of Sussex, is Castañer.
SHOP CASTANER
RepliKate: Castaner wedges
Jimmy Choo
Kate is a fan of her Choos, too! Most memorably, she owns a number of sparkly pairs which she often wears on the red carpet.
SHOP JIMMY CHOO
RepliKate: Romy 85 Glitter shoes, Jimmy Choo
Penelope Chilvers
The Duchess has never strayed from her trusty Penelope Chilvers boots, often worn for outdoor engagements. Kate has been pictured wearing her tasselled leather boots since 2004!
SHOP PENELOPE CHILVERS
RepliKate: Brown tassel boots, Penelope Chilvers
Chloé
The Duchess of Cambridge loves her See by Chloé hiker boots, too, which she often pairs with her skinny jeans.
SHOP SEE BY CHLOE
Get The Look: Brown lace-up boots, See by Chloe
RELATED: 15 stylish pairs of hiking boots Kate Middleton would approve of
Veja
Though she was loyal to her Supergas for a long time, Kate added a new pair of fashion trainers to her collection in 2021 – her Vejas. The eco-friendly sneakers are also loved by Duchess Meghan.
SHOP VEJA
RepliKate: Veja Esplar Trainers
MORE: 13 times the Duchess of Cambridge showed off her enviable trainer collection
Russell & Bromley
Another classic British brand that Kate loves to support, she owns everything from loafers to flats and espadrilles from Russell & Bromley.
SHOP RUSSELL & BROMLEY
Shop Similar: Black suede boots, Russell & Bromley
Stuart Weitzman
Like other royals and celebrities, Kate also loves her trusty Stuart Weitzman boots. Her favourite pair are her ‘half and half’ knee-high numbers, often worn with dresses and coats.
SHOP STUART WEITZMAN
Re-Stock Watch: Reserve half-and-half boots, Stuart Weitzman
Rupert Sanderson
Another of the Duchess’ favourite designers for comfortable heels is Rupert Sanderson – she loves the elegant ‘Malory’ pump.
SHOP RUPERT SANDERSON
RepliKate: Malory pumps, Rupert Sanderson
Pop-up shop 3: Kate Middleton’s go-to jewellery brands
Monica Vinader
Kate’s love for Monica Vinader goes way back, and she owns a number of pieces from the affordable British brand. Her green onyx earrings appear to be her favourites!
SHOP MONICA VINADER
RepliKate: Siren mini hoop earrings, Monica Vinader
RELATED: Monica Vinader’s January sale is incredible this year – best jewellery pieces that WILL sell out
Missoma
Kate loves to experiment with costume jewellery and has added a number of Missoma pieces to her collection – including her ultra pretty rhodochrosite charm earrings.
SHOP MISSOMA
RepliKate: Mini pyramid hoop earrings, Missoma
Kiki Mcdonough
Arguably Kate’s favourite ever jewellery brand, the Duchess owns countless pairs of jewelled earrings from Kiki Mcdonough. We can hardly blame her – they’re beautiful!
SHOP KIKI MCDONOUGH
RepliKate: Diamond leaf earrings, Kiki Mcdonough
Accessorize
At the other end of the spectrum, Kate also has a number of bargain earrings from high street store Accessorize, which she loves to wear for all occasions.
SHOP ACCESSORIZE
Kate Would Love: Pearl drop hoop earrings, Accessorize
Catherine Zoraida
Catherine Zoraida’s nature-inspired pieces are also favourites of the Duchess, who has worn a number of leafy earrings from the British label.
SHOP CATHERINE ZORAIDA
RepliKate: Gold Fern Drop earrings, Catherine Zoraida
Annoushka London
Kate owns some gorgeous pearl drop earrings from Annoushka, worn on countless occasions. And famously, her beautiful diamond eternity ring is from the brand, thought to have been given to her by Prince William after the birth of Prince George.
SHOP ANNOUSHKA
RepliKate: 18ct Gold Baroque Pearl Earring Drops, Annoushka London
MORE: Kate Middleton’s jewellery collection – see all of her precious pieces
Patrick Mavros
The Duchess has loved Zimbabwean brand Patrick Mavros’ designs for years, wearing his statement crocodile earrings during her early royal appearances. It’s said that she fell in love with the line back when she was working for Jigsaw, before joining the royal family.
SHOP PATRICK MAVROS
RepliKate: Croc Hornback earrings in silver, Patrick Mavros
Astley Clarke
Kate also loves her Astley Clarke Lapis Lazuli necklace, worn during a number of engagements in 2021.
SHOP ASTLEY CLARKE
RepliKate: Round Stilla Lapis necklace, Astley Clarke
ASOS
Like countless others, Kate occasionally shops at affordable online store ASOS! Her twisted gold hoop earrings are from the website, costing just £10.
SHOP ASOS
RepliKate: Twisted hoop earrings, ASOS
Soru Jewellery
For special occasions, Kate loves to wear a statement pair of earrings from Soru Jewellery. She owns a pair of crystallised ruby drop styles, as well as her gorgeous ‘Baroque Pearl’ earrings.
SHOP SORU JEWELLERY
RepliKate: Baroque Pearl earrings, Soru Jewellery
Pop-up shop 5: Kate Middleton’s go-to beauty brands
Clarins
Kate has been pictured applying her trusty Clarins Lip Perfector in the past, so we know it’s one of her favourites.
SHOP CLARINS
RepliKate: Clarins Lip Perfector, John Lewis
RELATED: We’ve rounded up Kate Middleton’s beauty buys that give her that Duchess glow
Trilogy
It’s said that Kate relied on Trilogy’s Certified Organic Rosehip Oil during her pregnancy with Princess Charlotte to keep her skin glowing – and that her mum Carole Middleton loves it, too.
SHOP TRILOGY
RepliKate: Triolgy 100% Natural Certified Organic Rosehip Oil, FeelUnique
Bobbi Brown
There’s no denying Kate is a fan of Bobbi Brown makeup, since she chose to wear the brand on her royal wedding day. She enlisted the help of the brand’s then-makeup artist Hannah Martin to help her create the look, though it’s thought she did her own makeup on the day.
SHOP BOBBI BROWN
RepliKate: No Smudge mascara, Bobbi Brown
Essie
Just like the Queen, it’s said that Kate is a big fan of Essie’s ‘Ballet Slippers’ polish. Though for her wedding day, her manicurist Marina Sandoval has since revealed that she mixed the brand’s ‘Allure’ shade with a pale pink from Bourjois.
SHOP ESSIE
RepliKate: Essie Ballet Slippers nail polish, Lookfantastic
Nivea
The royal has been pictured purchasing Nivea’s classic day cream in the past – a staple loved by many.
SHOP NIVEA
Shop similar: Nivea Face Cream Light Moisturiser, Boots
L’Oréal
Kate’s hairdresser, Amanda Cook Tucker, once shared a picture of everything she packs for a royal tour with the Duchess – and L’Oréal Elnett hairspray is her go-to for setting her blow-dry in place.
SHOP L’OREAL
RepliKate: L’Oreal Hairspray by Elnett for Normal Hold & Shine, Boots
Kiehl’s
In the photograph, Kiehl’s ‘Creme with Silk Groom’ also featured – a smoothing styling cream to help prevent frizz.
SHOP KIEHL’S
Shop Similar: Olive Fruit Oil Conditioner, Kiehl’s
RELATED: Kate Middleton’s affordable hair secret is a life-saver for frizzy tresses
Charles Worthington
Also in Kate’s trusty hair kit is Charles Worthington’s Volume & Bouncy body booster, which is no doubt the secret to her famous blow-out.
SHOP CHARLES WORTHINGTON
RepliKate: Charles Worthington Volume & Bounce Body Booster Mousse, Boots
Jo Malone
Kate loved Jo Malone’s Orange Blossom scent so much, she scented candles from the brand burning in Westminster Abbey for her royal wedding to Prince William.
SHOP JO MALONE
RepliKate: Orange Blossom home candle, Jo Malone
Urban Decay
It has been reported that Kate’s go-to eyeshadow for her smokey eyes is the brand’s cult Naked palette. Tempted?
SHOP URBAN DECAY
Shop Similar: Naked 3 palette, Urban Decay
HELLO!’s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.