10 new brands coming to Fashion Island; Athleta opening at Brea Mall – Orange County Register

Editor’s note: The item has been updated to clarify that Madison Reed Color Bar is open.

Just in time for holiday shopping, Fashion Island in Newport Beach will soon welcome 10 new brands this fall.

Here’s a look at the lineup of new shops coming to the Irvine Company mall this fall …

Fabletics: The store co-founded by actress Kate Hudson sells athletic apparel for men and women. This location will include “Row,” a workout equipment partnership. Opens in October.

Madison Reed: The DIY at-home hair color concept grew popular in the pandemic when salons shuttered. The beauty startup has another open now at the Tustin Marketplace. The color bar opened Sept. 23.

Vuori: Casual wear inspired by a coastal California lifestyle. Opens in October.

Rhone: Men’s apparel in fine fabrics. Opens in November

ALO Yoga: It’s another “athleisure” brand known for studio-to-street style. Opens in December.

Shinobi Menswear: A luxury men’s clothing collection known for its hand-made leather sneakers from Japan. Opens in December.

Already open:

Evereve: Women’s clothing.

NextGen by Levi’s. Customize or add personalized colors and patterns to T-shirts and denim.

These retailers do not yet have an opening date:

Buck Mason: American classics for daily wear.

Allbirds: This direct-to-consumer brand is opening brick-and-mortar stores that sell men’s and women’s shoes and athleisure apparel.

Treadmill gym opens in Irvine

A boutique fitness franchise based in Pasadena has opened its latest studio in Irvine at 822 Spectrum Center Drive.

Stride is a treadmill-based interval training concept that has three class formats providing cardio and strength workouts on Woodway Treadmills.

Clients can walk, jog or run, depending on strength and endurance.

Stride at Irvine Spectrum is owned by Betsy Scannell and managed by Bethany Peters.

For more information, go to runwithstride.com/location/irvine-spectrum or call 949-504-8414.

Athleta coming to Brea Mall

Athleta is opening its newest Orange County location Tuesday (Sept. 28) at the Brea Mall.

The brand sells performance apparel for women.

The store offers a Buy Online Pick Up in Store (BOPIS) option, including curbside pickup for contactless shopping, and a pick-up station inside the store at which customers can skip the line and fetch their orders.

Giving Gala on tap

Tilly’s Life Center, a nonprofit that provides educational programs to help teens with mental health issues, is hosting its seventh annual “I Am Giving” gala from 5:30-11 p.m. Saturday, Oct. 16.

In a nod to COVID-19, this year’s gala will be held in the open-air Hangar 21 in Fullerton.

Tilly’s Life Center requires all guests, vendors, staff and volunteers to provide either proof of vaccination card or a negative COVID test within 72 hours of the event.

For more information go to tillyslifecenter.org/gala2021.

Dueling pianos host fundraiser

The nonprofit Women’s Transitional Living Center in Fullerton will host the fourth annual 3/4 Time Dueling Pianos fundraiser Thursday, Oct. 28.

Guests will be entertained outdoors by Jake Cassman and Laura Wiley, who will play and sing musical requests ranging from classic rock to country and rap.

The fundraiser’s name is derived from the fact that one in three men and one in four women will experience domestic violence in their lifetimes. Money raised will support survivors of domestic violence and human trafficking.

Refreshments and beverages will be served. Safety protocols will include limited attendance, facemasks and social distancing.

For more information or to become an event sponsor, contact Chris Garcia at 714-992-1939 ext. 139 or email [email protected] Individual tickets are $35. To register, go to wtlc.org/duelingpianos

Coming Up

Get the shot, get some free food.

McDonald’s Orange County restaurants are hosting a number of coronavirus vaccine clinics, offering shots and free menu items to customers.

The California Department of Public Health and franchisees who own McDonald’s in California are continuing their partnership to set up pop-up clinics at restaurants across the state.

All clinics are open to McDonald’s employees, their family members and the general public. Walk-up vaccinations will be available at all sites, and some may allow for booking an appointment ahead of time.

Pfizer and Johnson & Johnson vaccines will be available at all clinics. Here are the local clinics available in the weeks ahead:

–Monday, Sept. 27: 1-4 p.m. at 1341 S. Brookhurst, Fullerton

–Tuesday, Sept. 28: 9 a.m. to noon at 825 Imperial Hwy., Brea

–Wednesday, Sept. 29:9 a.m. to noon at 1400 S Beach Blvd., La Habra

On the move

Kevin Twer is the new executive vice president at Powerhouse Communications, a public relations agency in Santa Ana. He brings 20 years of communications experience to the firm. Twer will oversee an array of client-service functions including strategic counsel, media relations, copywriting, message development, crisis communications and planning.

New ventures

Financial adviser and author Scott Eichler has opened Standing Oak Advisors, a full-service wealth management firm, in Fullerton. Address: 1440 North Harbor Blvd. Suite 900. Phone: 714-451-8216.

Jenerate PR, a public relations and marketing agency in its seventh year, has opened an office in Costa Mesa. With locations in Las Vegas and Hawaii, the firm specializes in luxury retail and real estate, food and beverage and sustainability businesses. For more information, go jeneratepr.com.,

Grants

Orange County-based nonprofit Families Forward has received a $21,780 donation from GuardTop, a Dana Point-based maker of asphalt-based sealants. The money will help the nonprofit support families experiencing, or on the verge of experiencing, homelessness in Orange County. GuardTop raised the money along with production partner, Advantage Sealing Systems, by pledging $0.02 per gallon sold of its product to Families Forward. The company sold over 1 million gallons in 2021 and beat its fundraising goal with a donation that exceeded its 2020 contribution by more than $1,600.

Status Update is compiled from press releases by contributing writer Karen Levin and edited by Business Editor Samantha Gowen. Submit items and high-resolution photos to [email protected] Allow at least one week for publication. Submissions are edited for length and clarity.